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Time Inc. Extends Advertisers’ Reach and Scale with Viant’s People-Based Platform

Time Inc. (NYSE:TIME) today announced that the company has made the robust people-based data and targeting and measurement capabilities of the Viant Advertising Cloud available to Time Inc. advertisers.

Viant Names Ryan McGurk Vice President of Enterprise Strategy

Viant, a Time Inc. people-based advertising technology company, today announced that Ryan McGurk has been named Vice President of Enterprise Strategy.

Viant Names Two East Coast Vice Presidents of Sales to Accelerate Adoption of Advertising Cloud Technology

Viant, a Time Inc. people-based advertising technology company, today announced that James Coraci and Anthony Mazzarella have been named Vice Presidents of Sales.

Time Inc. Completes the Acquisition of Viant

Time Inc. (NYSE:TIME) today announced that it has completed the acquisition of Viant Technology Inc., a data-driven leader in people-based marketing.

Time Inc. to Acquire Viant

Time Inc. and Viant, today made an announcement for Time Inc. to acquire Viant, a leading people based marketing platform. The transaction creates a digital platform that combines first party data and wide ranging programmatic capabilities across Time Inc.’s premium content.

Viant Report Commissioned from Nielsen Identifies High-Value Holiday Customers for Key Verticals

Viant today unveiled the results of a study commissioned from Nielsen that examines the behaviors of “best customers” during the holiday season across three key U.S. retail and hospitality industries.

Viant Launches the First Advertising Cloud in the UK

Viant is announcing the availability of its Viant Advertising Cloud, in the UK. The cloud-based technology platform provides marketers with a fully integrated suite of advertising applications available on-demand, in the cloud.

Vindico Accredited For Viewability Measurement

Vindico, a Viant company and leading digital video advertising platform, announced that it has received continued accreditation by the Media Rating Council (MRC) for its video ad serving platform.

Viant Advertising Cloud To Integrate With The Salesforce Marketing Cloud To Deliver Journey-Based Advertising At Scale

Viant’s People-Based Platform Allows Marketers to Leverage their CRM Platform Across All Digital Advertising Investments

Vindico Finds Viewability Rates Consistent, Digital Video Advertising Length Decreases

2014 Annual Report Identifies Key Trends in Digital Video around Viewability, Completion Rate, Engagement and Cross-Device Format