FutureCommerce Episode 40 – “The Persuadables” – A Viant Study Review (w/ Richard Kestenbaum)

A new Viant study shows that "passive commerce" can persuade customers away from CPG loyalty brands. FutureCommerce breaks open the data and goes deep with Richard Kestenbaum, a Forbes Retail contributor.

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Viant’s Adelphic Expands Publisher Marketplace with Brand Safe PMP Deals

Adelphic announced the enhancement to its Publisher Marketplace, Adelphic Deals. Adelphic Deals empowers brands and agencies with direct, programmatic access to premium private marketplace (PMP) inventory only available through the Adelphic Publisher Marketplace.

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