Hispanic Millennials make up more than 24 million people in the United States, comprising 40% of the total U.S. Hispanic population. This bicultural audience is no longer a small sub-segment of the U.S. economy, it’s a driving force. Viant’s CMO, Jon Schulz, provides an exclusive look at the insights in Viant’s new report, The Marketer’s Guide to Hispanic Millennials.
Placed, a location-based ad-targeting firm and in-store attribution company, on Wednesday announced the launch of a “cross-device marketplace” that enables ad-buyers to measure desktop advertising’s impact on in-store sales and visits.
Dmexco veterans offer their tips on what to do and what to avoid at this year’s digital marketing conference.
With Facebook now reaching more than 1 billion users in a single day, many people have resigned MySpace — which over a decade ago made online social networking mainstream — to the history books.
While some companies have modeled their aesthetic after the idealized spaces of Silicon Valley giants like Google and Facebook, real startup culture is about much more than a sleek office and fun perks.
A hyper-fast auction is taking place, involving tens of thousands of media buyers bidding for the right to launch advertising on that page – ads targeted at you.
Viant is connecting purchase-based data and TV viewership data to allow for digital marketers to target offline TV audiences online.
Vindico has received continued accreditation by the Media Rating Council (MRC) for its video ad serving platform and accreditation for its video viewable impression measurement.
Vindico has received MRC accreditation for the first time for its video viewable impression measurement solution; and renewed accreditation for its digital video and display ad impressions and clicks metrics.
Vindico, a digital video ad platform, announced it has received Media Rating Council (MRC) accreditation for its video viewability measurement product, as well as its video ad serving platform.
Nielsen has a new program designed to give advertisers and agencies a clearer lens into the digital audience activation process, the company announced Wednesday at its Consumer 360 conference in Washington, DC.