Everything You Need to Know About Hispanic Millennials

Hispanic Millennials make up more than 24 million people in the United States, comprising 40% of the total U.S. Hispanic population. This bicultural audience is no longer a small sub-segment of the U.S. economy, it’s a driving force. Viant’s CMO, Jon Schulz, provides an exclusive look at the insights in Viant’s new report, The Marketer’s Guide to Hispanic Millennials.

See Post

Placed Launches ‘Cross-Device Marketplace’ To Tie Desktop Ads To In-Store Sales

Placed, a location-based ad-targeting firm and in-store attribution company, on Wednesday announced the launch of a “cross-device marketplace” that enables ad-buyers to measure desktop advertising’s impact on in-store sales and visits.

Dos and don’ts: our guide to dmexco 2015

Dmexco veterans offer their tips on what to do and what to avoid at this year’s digital marketing conference.

MySpace has undergone a ‘surprising renaissance’ and now it’s going after teens

With Facebook now reaching more than 1 billion users in a single day, many people have resigned MySpace — which over a decade ago made online social networking mainstream — to the history books.

Embracing ‘Startup Culture’ at Any Business Size

While some companies have modeled their aesthetic after the idealized spaces of Silicon Valley giants like Google and Facebook, real startup culture is about much more than a sleek office and fun perks.

How robot auctions are shaking up digital advertising

A hyper-fast auction is taking place, involving tens of thousands of media buyers bidding for the right to launch advertising on that page – ads targeted at you.

Bridging The Gap Between TV Viewership And Conversions

Viant is connecting purchase-based data and TV viewership data to allow for digital marketers to target offline TV audiences online.

The WiR: Google Surges on Back of YouTube and Programmatic, AnyClip Raises $21 Million, Five Billion Wasted Mobile Impressions

Vindico has received continued accreditation by the Media Rating Council (MRC) for its video ad serving platform and accreditation for its video viewable impression measurement.

MRC Accredits Vindico Viewability Metric

Vindico has received MRC accreditation for the first time for its video viewable impression measurement solution; and renewed accreditation for its digital video and display ad impressions and clicks metrics.

Vindico Receives MRC Accreditation For Video Viewability

Vindico, a digital video ad platform, announced it has received Media Rating Council (MRC) accreditation for its video viewability measurement product, as well as its video ad serving platform.

Nielsen Picks A Pack Of ‘Preferred Platform Partners,’ Pushes Toward ‘Total Audience’

Nielsen has a new program designed to give advertisers and agencies a clearer lens into the digital audience activation process, the company announced Wednesday at its Consumer 360 conference in Washington, DC.