The challenge for most marketers in approaching a Data Lake as a potential solution is not just understanding what it is, but knowing if it’s right for your company. Before diving in, take a look at a few key questions you should ask yourself when considering a Data Lake platform.
With the rise of big data, social media, and mobile communications, retailers should now be enjoying unprecedented opportunities to understand and reach their consumers like never before.
Cross-device marketing is the realization of the multi-touch ideal in digital advertising, where ROAS isn’t based on just probability and cookies.
Every CIO has to eventually face the decision on whether to build a datacenter or move to the cloud. This is especially true for companies with infrastructures of a certain size.
Though you might have thought it spelled the end of Myspace, the social media pioneer never went away; it just faded into the background. But now it’s bringing itself back to the fore, with massive growth numbers and a new persona.
It appears as though MySpace made a small comeback with the Google Knowledge Graph update. In January of this year, Google added social media markup to companies’ knowledge graph boxes. Alongside Google+, now sits Facebook, Twitter, YouTube, Instagram, LinkedIn, and MySpace.
Between December 2013 and December 2014, the one-time Facebook competitor MySpace grew 469%.
We’ve all heard the expression, “actions speak louder than words.” That phrase rings especially true in the ad tech space, as the industry intuitively know what it should be doing and how it should be acting – but defiantly stands back and does little to fundamentally change.
Tim Vanderhook knows a thing or two about the pace of change in media and marketing and the fear that can bring. He is the CEO and co-founder of Viant, previously Specific Media, that he launched along with his brothers Chris and Russ 15 years ago.
At the heart of digital advertising is a problem that’s existed since the industry began. It’s really a simple issue — the marketing mix is missing a crucial element. But in its simplicity lies its complexity, because that crucial missing element is the consumer.
Today, CMOs are tasked with driving the top-line revenue growth for their organization. Their biggest challenge is measuring the efficacy of their marketing.