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Digital Marketing’s Role in the CMO-CFO Divide

Viant’s new research demonstrates how CMOs who prove the value of digital marketing spend will make allies of their CFOs and succeed.

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Salesforce Revamps Its Marketing Cloud With New Connections To Sales, Service And Display Ads

Salesforce.com is announcing a new version of its Marketing Cloud. The company is unveiling the new features today in New York City at its Connections event for digital marketers. It’s adding new features to its Journey Builder, a drag-and-drop tool for managing customer interactions, and to Active Audiences, which connects customer data to online ad campaigns.

Salesforce.com Opens Up Access To Ad Tech Companies

Salesforce.com wants marketers to know its paid media pitch extends well beyond the confines of social media now.
On Wednesday, it revealed buyers can now activate CRM data for ad buys across mobile web, video, display and apps through a wave of new Active Audiences API partners: LiveRamp, LiveIntent, Neustar, Krux and Viant.

Salesforce Wants to Help Clients Buy Display Ads Using Their CRM Data

To power the ad-buying platform, Salesforce is teaming up with Viant, Acxiom’s Liveramp, and Neustar.

With great data comes great responsibility

Powerful new data analytics systems, marketing automation platforms, and a host of other tools are part of this revolution in targeting.

For Retailers, People Are Better than Proxies

With the rise of big data, social media, and mobile communications, retailers should now be enjoying unprecedented opportunities to understand and reach their consumers like never before.

3 critical steps to true cross-device marketing

Cross-device marketing is the realization of the multi-touch ideal in digital advertising, where ROAS isn’t based on just probability and cookies.

To the Cloud?! – The CIO’s Decision

Every CIO has to eventually face the decision on whether to build a datacenter or move to the cloud. This is especially true for companies with infrastructures of a certain size.

Myspace makes a comeback

Though you might have thought it spelled the end of Myspace, the social media pioneer never went away; it just faded into the background. But now it’s bringing itself back to the fore, with massive growth numbers and a new persona.

Viant, Google, Myspace, and the Future of Advertising

It appears as though MySpace made a small comeback with the Google Knowledge Graph update. In January of this year, Google added social media markup to companies’ knowledge graph boxes. Alongside Google+, now sits Facebook, Twitter, YouTube, Instagram, LinkedIn, and MySpace.

The digital media comeback story of last year? Myspace

Between December 2013 and December 2014, the one-time Facebook competitor MySpace grew 469%.