One of the main advantages of digital media is marketers’ ability to immediately determine how well their ads are performing. It’s no wonder the advertisers want better accountability, transparency and insights from TV. Marketing platform Viant’s newly upgraded automatic content recognition (ACR) platform can relay data about the programs showing on TV, whether they come from cable, over the air or over-the-top (OTT) boxes.
Viant, a Meredith Corporation people-based advertising technology company, announced the launch of its next-generation Viant TV platform. The major advancements include improved addressable household reach and scale through expanded data partnerships; the addition of low latency TV retargeting capability; and increased connected TV (CTV) inventory scale.
Viant announced the launch of its next-generation Viant TV platform. The major advancements include improved addressable household reach and scale through expanded data partnerships; the addition of low latency TV retargeting capability, and increased connected TV (CTV) inventory scale.
You’re watching TV, and a Pepsi commercial interrupts the show you’re watching. You switch the channel, but, within seconds, the same Pepsi commercial shows up on the tablet you’re holding. That scenario of multidevice campaigns, coordinated with your television program watching, is now available with the latest version of Viant’s TV platform with automatic content recognition (ACR).
The Meredith-owned ad tech company offers real-time TV retargeting, significant CTV scale and advanced TV attribution and conversion capabilities.
The people-based ad tech firm has boosted its automatic content recognition platform to deliver related ads in near-real time to other devices.
When pitching their services, marketers love to tout the massive video views and clickthrough rates their campaigns drive. But adhering to flimsy metrics may prove counterproductive, according to a study by Viant.
Southern California’s tech community scored another big win this week when eight local tech companies were named among Inc.’s Best Workplaces in America, including Viant.
Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake. “And it’s for advertisers that want to go deeper on analytics,” said Jon Schulz, CMO at the Meredith-owned ad tech platform, which launched its data lake solution out of beta on Monday.
Ahead of the Kentucky Derby, Viant breaks down the event’s TV audience into three segments (gamblers, outdoorsy people and sports fans) and reveals their differing auto, beer and shipping preferences.