Viant’s exclusive new research explores the spending behavior and lifestyle habits of consumers across three top national department stores: Nordstrom, Macy’s, and Kohl’s.
“Google hopes this approach will help it to compete more aggressively against Facebook on mobile, as marketers increasingly invest in the channel,” Jon Schulz, chief marketing officer of the ad tech firm Viant Technology LLC, said in an email. “It is a smart move for Google.”
Marketing technology company Viant has released a fascinating study looking at the viewing habits, buying preferences, and racial breakdowns of department store shoppers. Using a pool of millions of consumers, it identified Nordstrom, Macy’s, and Kohl’s regulars, then looked for how each group was distinct. For marketers, the report offers a roadmap of where to spend video advertising dollars.
Embracing seamless cross-channel customer engagement is paramount for retailers, according to a new study from Viant. According to “The Anatomy of a Department Store Shopper,” which focuses on the shopping habits and lifestyles of consumers at three top national department stores−Macy’s, Nordstrom, and Kohl’s−the relationship between in-store purchasing and online purchasing is a very fluid one. As consumers increasingly embrace online shopping, retailers need to focus on creating a seamless brand experience.
“Our acquisition of Viant enables us to target advertising down to the individual level and measure performance, including tracking in-store sales. Today, Time Inc. is the only premium content company that can do people-based targeting,” says President and CEO of Time Inc., Rich Battista, as he discusses how a digital transformation provides extraordinary opportunities for Time Inc.
The options for maneuvering in the Amazon world seem fairly limited for department stores, but the picture is not as bleak as it seems. In the recent report “The anatomy of a Department Store Shopper” by Viant, a Time Inc. company, examines shopping habits of nearly three million U.S. shoppers and uncovers some surprising findings about Nordstrom, Macy’s and Kohl’s that highlight strengths and weaknesses, many of which are surprising.
Whether a consumer shops at Nordstrom, Macys or Kohl’s says a lot about their lifestyle and other purchasing preferences, according to a study. Viant Technology’s new report, “The Anatomy of a Department Store Shopper,” investigates the shopping habits and offers insights into both online and offline behavior.
Retaining customers and increasing loyalty is hard in a world where consumers switch brands in a heartbeat. But there is some hope. A new study from Viant, released during AdWeek New York, provides a surprising statistic that could swing the needle in favor of the retailer.
Viant announced the findings of its new report: The Anatomy of a Department Store Shopper. This new research offers key data and insights into the purchase and consumption habits of heavy shoppers from three top national department stores.
The advertising technology company uncovered the personal preferences of three consumer groups.
In a world where consumers are fatigued by digital media and are even “switching off” to detox from digital, there is more of an imperative to make sure messages are made relevant and convenient each person behind a device. The more meaningfully a brand speaks directly to a consumer, the more likely the consumer will be to join the conversation — and ultimately, this conversation will only be developed through an understanding of each person’s unique online and offline personas.