Emmy’s vs. Monday Night Football: Which Should Your Brand Sponsor?

This year, the Emmy Awards are facing a competition of their own with Monday Night Football. As a marketer, which big event will help you reach your target audience?

All eyes are on Emmy producer Lorne Michaels

“Sunday Night Football is a clear conflict for the Emmys and it’s a common sense decision for NBC to air on a Monday when you look at the ratings from last year,” says Jon Schulz, CMO at Viant. “It’s no coincidence that the 2014 Emmys was the last time the awards show had an audience over of 12 million viewers and the last time it aired on a Monday. Football and the Emmys may have very little in common from a content perspective, but their audience demographics overlap.”

Viant Offers Data Segments For B2B Marketers

Viant, an ad-technology company, is offering a suite of B2B data segments through the Viant Advertising Cloud, thanks to partnerships with Dun & Bradstreet, Transunion, Infogroup, HG and PeopleFinders DaaS.

What’s Really Fueling The Rise Of PMPs?

As transparency becomes a high priority across the advertising landscape, more brands and agencies demand to know exactly what their media investment is getting them, writes Viant’s VP of Programmatic Strategy Alex Perrin in MediaPost, as he discusses what’s fueling the rise of PMPs today.

Q&A: Dun & Bradstreet on How and Why Data is Critical to B2B Success

SVP of Audience Solutions at Dun & Bradstreet discusses how to leverage B2B data to solve today’s top marketing challenges.

Viant Launches All-New Business-to-Business Marketing Solution

Viant today announced the activation of a comprehensive suite of business-to-business (B2B) data segments through the Viant Advertising Cloud available for the first time.

Q&A: FreeWheel on the Latest Trends in Connected TV

In our latest Q&A, FreeWheel’s Justin Beere uncovers the latest developments in CTV audiences and advertising spend, as well as the KPIs most critical to advertisers.

The GDPR Is a Cookie Monster

Websites are purging cookies now that they’re required to be more stringent about how they use people’s data. In a September 2017 study of 250 US digital marketers by Viant, about 60% of respondents said they will no longer rely on cookies for the majority of their digital marketing within the next two years.

Back to School Season is Big Business for These Brands

Staples? Best Buy? Lunchables? Using the Viant Advertising Cloud, we deduced the back-to-school favorites of families based on size and children’s age.

Focused on OOH? Here’s What to Look for in a DSP

Clear Channel Outdoor’s Wade Rifkin dives into what marketers need to know when programmatic OOH buying is a priority.