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How CPG Advertisers Can Boost ROAS with Recency Targeting

For the first time ever, CPG campaign data from three major US brands has been used to test the principle of recency, which proposes that ads are most effective right before a consumer is about to buy a product. Learn more in “The Persuadables”, a new research report from Joel Rubinson, formerly the Chief Research Officer at the Advertising Research Foundation, Nielsen Catalina Solutions, and Viant.

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Business Insider: A Q&A with Viant CEO Tim Vanderhook on the Time Inc. Acquisition

Viant CEO Tim Vanderhook sat down with Business Insider to discuss Time Inc.’s recent acquisition of Viant and its people-based advertising platform, the Viant Advertising Cloud.

Time Inc. to Acquire Viant

Time Inc. and Viant, today made an announcement for Time Inc. to acquire Viant, a leading people based marketing platform. The transaction creates a digital platform that combines first party data and wide ranging programmatic capabilities across Time Inc.’s premium content.

MySpace is Alive and Well and Powering Targeted Advertising

MySpace has enormous monthly user traffic, mostly from users accessing archived photos, and that data is one of the major sources driving an “exploding” digital advertising buying platform for ad tech conglomerate Viant, says Tim Vanderhook, CEO, in this interview with Beet.TV at CES earlier this month.