What Every Advertiser Needs to Know About TV ACR

As the way we watch TV has changed, so has the approach to TV advertising. Traditionally, TV ads have been run without much thought behind personalizing the viewer experience, and often with limited measurement or feedback on performance. The rise of automatic content recognition technology (ACR) is changing that.

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Research Whitepaper: The Real Power of Digital Video Advertising

Specific Media, a Viant company, has released a new research whitepaper that reveals the true impact of digital video advertising on purchase intent.

Bridging The Gap Between TV Viewership And Conversions

Viant is connecting purchase-based data and TV viewership data to allow for digital marketers to target offline TV audiences online.

The WiR: Google Surges on Back of YouTube and Programmatic, AnyClip Raises $21 Million, Five Billion Wasted Mobile Impressions

Vindico has received continued accreditation by the Media Rating Council (MRC) for its video ad serving platform and accreditation for its video viewable impression measurement.

MRC Accredits Vindico Viewability Metric

Vindico has received MRC accreditation for the first time for its video viewable impression measurement solution; and renewed accreditation for its digital video and display ad impressions and clicks metrics.

Cure your media plan pains with people-based advertising

Just as poor diet is causing our bodies to get sick, poor metrics are causing our media plans to go awry. But instead of treating the underlying cause — antiquated metrics — we simply manage the symptoms that they create.

Vindico Receives MRC Accreditation For Video Viewability

Vindico, a digital video ad platform, announced it has received Media Rating Council (MRC) accreditation for its video viewability measurement product, as well as its video ad serving platform.

Vindico Accredited For Viewability Measurement

Vindico, a Viant company and leading digital video advertising platform, announced that it has received continued accreditation by the Media Rating Council (MRC) for its video ad serving platform.

An Ad Tech CMO’s 3 Takeaways from Cannes Lions 2015

As a first-time attendee of Cannes Lions, I have to admit that I was surprised at how productive my trip was. Despite the beautiful scenery, as well the decadent French cuisine and the endlessly flowing Rosé, I found the meetings and interaction to be both engaging and productive.

Nielsen Picks A Pack Of ‘Preferred Platform Partners,’ Pushes Toward ‘Total Audience’

Nielsen has a new program designed to give advertisers and agencies a clearer lens into the digital audience activation process, the company announced Wednesday at its Consumer 360 conference in Washington, DC.

PODCAST – The CMO’s Dilemma: Bringing Formula 1 to America

In VentureBeat’s latest Viant-sponsored CMO Dilemma podcast, Formula 1 CMO, Michael Williams, discusses marketing the world’s most popular racing sport to the U.S. market.