The challenge for most marketers in approaching a Data Lake as a potential solution is not just understanding what it is, but knowing if it’s right for your company. Before diving in, take a look at a few key questions you should ask yourself when considering a Data Lake platform.
As the shopping experience continues to evolve and become more complicated with the increase of mobile device usage and scattered content consumption behavior, retailers are having a harder time than ever identifying where their advertising budgets should be focused.
Viant today unveiled the results of a study commissioned from Nielsen that examines the behaviors of “best customers” during the holiday season across three key U.S. retail and hospitality industries.
At present, marketers are struggling to measure their digital marketing campaigns as consumers move back and forth across connected devices and into physical brick-and-mortar store locations.
To power the updated ad-buying platform, Salesforce is also teaming up with data analytics, measurement and ad-tech companies, including Viant, Neustar and Acxiom’s Liveramp.
Tim and Chris Vanderhook – the twin brothers that head up Viant – recently took to the European ad tech conference circuit heralding the ‘Death of the cookie’, adding that email is now key to targeted advertising.
Every year the Hispanic population in the U.S. grows by about one million people. Today, Hispanic American consumers account for $27.9 billion in registered new vehicle transactions, representing 11% of the total market – an astounding figure no matter how you look at it, and one that is continuing to grow.
The next big revolution in the advertising world is now centered around ‘people based measurement.’ This allows marketers to manage reach and frequency across all connected devices.
In order to stay relevant, the automotive industry has had to adapt to evolving consumer, safety, and technological trends. One way they have done this is by changing how they advertise to consumers.
Today, we’re seeing the martech and ad tech sectors collide through acquisitions and partnerships, including Viant’s partnership with SalesForce.
Viant’s CEO and COO, Tim and Chris Vanderhook, joined the IAB at their annual Engage conference on Thursday, October 15th, and discussed how a people-based approach to digital advertising gives a more personalised message to the consumer.