Viant’s new research demonstrates how CMOs who prove the value of digital marketing spend will make allies of their CFOs and succeed.
Nielsen has a new program designed to give advertisers and agencies a clearer lens into the digital audience activation process, the company announced Wednesday at its Consumer 360 conference in Washington, DC.
In VentureBeat’s latest Viant-sponsored CMO Dilemma podcast, Formula 1 CMO, Michael Williams, discusses marketing the world’s most popular racing sport to the U.S. market.
In VentureBeat’s latest CMO Dilemma podcast, sponsored by Viant, Formula 1 CMO, Michael Williams, discusses marketing the world’s most popular racing sport in America.
Salesforce has announced an expansion of its “Active Audiences” product, which enables buyers to use their CRM data for digital advertising campaigns.
Salesforce is today unveiling the 2.0 version of its Marketing Cloud, which boosts the role of Journey Builder and ties this Cloud more tightly with its brethren clouds, Sales and Service.
Want to target an audience of one? Salesforce’s latest marketing software update uses CRM to personalize cross-channel engagement.
Salesforce.com is announcing a new version of its Marketing Cloud. The company is unveiling the new features today in New York City at its Connections event for digital marketers. It’s adding new features to its Journey Builder, a drag-and-drop tool for managing customer interactions, and to Active Audiences, which connects customer data to online ad campaigns.
Salesforce.com wants marketers to know its paid media pitch extends well beyond the confines of social media now.
On Wednesday, it revealed buyers can now activate CRM data for ad buys across mobile web, video, display and apps through a wave of new Active Audiences API partners: LiveRamp, LiveIntent, Neustar, Krux and Viant.
To power the ad-buying platform, Salesforce is teaming up with Viant, Acxiom’s Liveramp, and Neustar.
Viant’s People-Based Platform Allows Marketers to Leverage their CRM Platform Across All Digital Advertising Investments