Viant was awarded Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant Advertising Cloud platform. The esteemed judges praised the Viant Advertising Cloud for its wealth of user registration data from real people and its ability to reach those individuals at scale.
Rubinson Partners, Nielsen Catalina Solutions (NCS), and Viant, a Time Inc. people-based advertising technology company, today announced a new study, The Persuadables, aimed at helping CPG marketers understand how to better target advertising to drive the highest return on ad spend (ROAS).
Viant announced today that after completing a successful integration, the Viant Advertising Cloud® now leverages the self-service programmatic tools and capabilities of recently acquired cross-channel programmatic advertising platform, Adelphic.
Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced an expanded partnership with Time Inc.’s Viant, a people-based advertising technology company.
Viant has signed an agreement to acquire Adelphic, a company that provides a mobile-first, cross-channel programmatic advertising platform, to form the industry’s first self-service people-based DSP.
Viant today announced the release of exclusive new research, The Anatomy of a Department Store Shopper. This report provides key data points and insights on consumer spending habits of shoppers across three top department stores.
Audience Segmentation Powered by 1.2 Billion Consumer Profiles and New Deterministic Integrations with Experian, Neustar and Nielsen Catalina Solutions
Time Inc. (NYSE:TIME) today announced that the company has made the robust people-based data and targeting and measurement capabilities of the Viant Advertising Cloud available to Time Inc. advertisers.
Viant, a Time Inc. people-based advertising technology company, today announced that Ryan McGurk has been named Vice President of Enterprise Strategy.
Viant, a Time Inc. people-based advertising technology company, today announced that James Coraci and Anthony Mazzarella have been named Vice Presidents of Sales.