Viant’s new research demonstrates how CMOs who prove the value of digital marketing spend will make allies of their CFOs and succeed.
Time Inc. and Viant, today made an announcement for Time Inc. to acquire Viant, a leading people based marketing platform. The transaction creates a digital platform that combines first party data and wide ranging programmatic capabilities across Time Inc.’s premium content.
Viant today unveiled the results of a study commissioned from Nielsen that examines the behaviors of “best customers” during the holiday season across three key U.S. retail and hospitality industries.
Viant is announcing the availability of its Viant Advertising Cloud, in the UK. The cloud-based technology platform provides marketers with a fully integrated suite of advertising applications available on-demand, in the cloud.
Vindico, a Viant company and leading digital video advertising platform, announced that it has received continued accreditation by the Media Rating Council (MRC) for its video ad serving platform.
Viant’s People-Based Platform Allows Marketers to Leverage their CRM Platform Across All Digital Advertising Investments
2014 Annual Report Identifies Key Trends in Digital Video around Viewability, Completion Rate, Engagement and Cross-Device Format
People-Based Solution Allows Marketers to Deterministically Connect to Discrete Consumer Groups Across Connected Devices
Key Findings Show Hispanic Americans Spend More Time Online Shopping, More Frequently Use Mobile Devices and Engage in Multi-Screening Activities.
Ad Management Platform Strengthens Focus on Client Relationships and Invests in Future Growth
Viant Unveils Complete Cloud-Based Suite of Advertising Applications for Marketers