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Digital Marketing’s Role in the CMO-CFO Divide

Viant’s new research demonstrates how CMOs who prove the value of digital marketing spend will make allies of their CFOs and succeed.

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Time Inc. to Acquire Viant

Time Inc. and Viant, today made an announcement for Time Inc. to acquire Viant, a leading people based marketing platform. The transaction creates a digital platform that combines first party data and wide ranging programmatic capabilities across Time Inc.’s premium content.

Viant Report Commissioned from Nielsen Identifies High-Value Holiday Customers for Key Verticals

Viant today unveiled the results of a study commissioned from Nielsen that examines the behaviors of “best customers” during the holiday season across three key U.S. retail and hospitality industries.

Viant Launches the First Advertising Cloud in the UK

Viant is announcing the availability of its Viant Advertising Cloud, in the UK. The cloud-based technology platform provides marketers with a fully integrated suite of advertising applications available on-demand, in the cloud.

Vindico Accredited For Viewability Measurement

Vindico, a Viant company and leading digital video advertising platform, announced that it has received continued accreditation by the Media Rating Council (MRC) for its video ad serving platform.

Viant Advertising Cloud To Integrate With The Salesforce Marketing Cloud To Deliver Journey-Based Advertising At Scale

Viant’s People-Based Platform Allows Marketers to Leverage their CRM Platform Across All Digital Advertising Investments

Vindico Finds Viewability Rates Consistent, Digital Video Advertising Length Decreases

2014 Annual Report Identifies Key Trends in Digital Video around Viewability, Completion Rate, Engagement and Cross-Device Format

Specific Media Unveils Direct Match – The Next Evolution Of Direct Ad Targeting

People-Based Solution Allows Marketers to Deterministically Connect to Discrete Consumer Groups Across Connected Devices

Specific Media And SMG Multicultural Study Reveals Hispanic Americans Point The Direction Of Mainstream Media

Key Findings Show Hispanic Americans Spend More Time Online Shopping, More Frequently Use Mobile Devices and Engage in Multi-Screening Activities.

Vindico Adds Industry Veterans To Sales Team

Ad Management Platform Strengthens Focus on Client Relationships and Invests in Future Growth

Viant Launches the First Advertising Cloud

Viant Unveils Complete Cloud-Based Suite of Advertising Applications for Marketers