Hispanic Millennials make up more than 24 million people in the United States, comprising 40% of the total U.S. Hispanic population. This bicultural audience is no longer a small sub-segment of the U.S. economy, it’s a driving force. Viant’s CMO, Jon Schulz, provides an exclusive look at the insights in Viant’s new report, The Marketer’s Guide to Hispanic Millennials.
2014 Annual Report Identifies Key Trends in Digital Video around Viewability, Completion Rate, Engagement and Cross-Device Format
People-Based Solution Allows Marketers to Deterministically Connect to Discrete Consumer Groups Across Connected Devices
Key Findings Show Hispanic Americans Spend More Time Online Shopping, More Frequently Use Mobile Devices and Engage in Multi-Screening Activities.
Ad Management Platform Strengthens Focus on Client Relationships and Invests in Future Growth
Viant Unveils Complete Cloud-Based Suite of Advertising Applications for Marketers