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How CPG Advertisers Can Boost ROAS with Recency Targeting

For the first time ever, CPG campaign data from three major US brands has been used to test the principle of recency, which proposes that ads are most effective right before a consumer is about to buy a product. Learn more in “The Persuadables”, a new research report from Joel Rubinson, formerly the Chief Research Officer at the Advertising Research Foundation, Nielsen Catalina Solutions, and Viant.

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Vindico Adds Industry Veterans To Sales Team

Ad Management Platform Strengthens Focus on Client Relationships and Invests in Future Growth

Viant Launches the First Advertising Cloud

Viant Unveils Complete Cloud-Based Suite of Advertising Applications for Marketers