Testing the Waters: Key Questions to Ask Before Jumping into a Data Lake

The challenge for most marketers in approaching a Data Lake as a potential solution is not just understanding what it is, but knowing if it’s right for your company. Before diving in, take a look at a few key questions you should ask yourself when considering a Data Lake platform.

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Vindico Accredited For Viewability Measurement

Vindico, a Viant company and leading digital video advertising platform, announced that it has received continued accreditation by the Media Rating Council (MRC) for its video ad serving platform.

Viant Advertising Cloud To Integrate With The Salesforce Marketing Cloud To Deliver Journey-Based Advertising At Scale

Viant’s People-Based Platform Allows Marketers to Leverage their CRM Platform Across All Digital Advertising Investments

Vindico Finds Viewability Rates Consistent, Digital Video Advertising Length Decreases

2014 Annual Report Identifies Key Trends in Digital Video around Viewability, Completion Rate, Engagement and Cross-Device Format

Specific Media Unveils Direct Match – The Next Evolution Of Direct Ad Targeting

People-Based Solution Allows Marketers to Deterministically Connect to Discrete Consumer Groups Across Connected Devices

Specific Media And SMG Multicultural Study Reveals Hispanic Americans Point The Direction Of Mainstream Media

Key Findings Show Hispanic Americans Spend More Time Online Shopping, More Frequently Use Mobile Devices and Engage in Multi-Screening Activities.

Vindico Adds Industry Veterans To Sales Team

Ad Management Platform Strengthens Focus on Client Relationships and Invests in Future Growth

Viant Launches the First Advertising Cloud

Viant Unveils Complete Cloud-Based Suite of Advertising Applications for Marketers