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Viant’s Adelphic Expands Publisher Marketplace with Brand Safe PMP Deals

Adelphic announced the enhancement to its Publisher Marketplace, Adelphic Deals. Adelphic Deals empowers brands and agencies with direct, programmatic access to premium private marketplace (PMP) inventory only available through the Adelphic Publisher Marketplace.

Launch of Adelphic Deals empowers clients with packages of high quality, premium inventory curated to drive viewability and completion rates

(WALTHAM, Mass., – June 14, 2017) — Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the enhancement to its Publisher Marketplace, Adelphic Deals. Adelphic Deals empowers brands and agencies with direct, programmatic access to premium private marketplace (PMP) inventory only available through the Adelphic Publisher Marketplace. With powerful brand safety controls and audience targeting capabilities, Adelphic enables marketers to manage premium cross device buys across a wide variety of publishers via a single, intuitive platform.

The launch of Adelphic Deals enhances the Publisher Marketplace with carefully curated packages of high quality premium inventory. The packages within Adelphic Deals are tailored to meet key campaign objectives that drive the highest viewability, video completion rates and in-demo goals.

“Private marketplaces have become increasingly important for marketers seeking high value and brand safe inventory. By curating premium packages for our clients with Adelphic Deals, we’re enabling them to access this inventory with ease and efficiency,” says Jeremy Haft, National Vice President at Adelphic. “As programmatic has matured, advertisers are becoming more sophisticated when it comes to automated advertising through private marketplaces versus the open exchange. With the enhancements to our Publisher Marketplace, both novice and expert programmatic marketers can now bid effectively based on market demand or reserve through a fixed cost across premium inventory.”

Adelphic Deals provide the following benefits:

  • Quality inventory. Access to packages of premium, transparent, and brand safe inventory curated to drive key metrics including viewability and completion rates.
  • Quick activation. Adelphic has removed the time intensive process of reaching out to publishers, procuring and setting up private marketplace deals.
  • First look access. Marketers gain first look at premium inventory that may not available on the open exchange.
  • Cross Channel Reach. Audiences on mobile, video and display can be reached through Adelphic’s robust global private marketplace ecosystem.

In addition to a wide variety of targeting options and inventory packages, Adelphic’s Publisher Marketplace supports forecasting within Adelphic Deals, as well as client curated PMPs. Marketers are able to quickly view inventory availability, as well as the makeup of a specific package, such as Category, Bid Floor, and Media Type.

About Adelphic

Adelphic is a leading people-based cross-channel demand-side platform. Adelphic provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding rich, nuanced portraits of real people, instead of cookies. Adelphic is owned by Viant, a subsidiary of Time Inc. For more information, visit adelphic.com.

About Viant

Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud® provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach, and accountability into cross device advertising. Founded in 1999, Viant owns and operates Adelphic and Myspace and is a member of the Xumo joint venture. In 2016, Viant became a subsidiary of Time Inc. (NYSE:TIME), one of the world’s leading media companies with over 100 influential brands including People, Sports Illustrated, Fortune, and Time.

Contact

For more information, please visit adelphic.com or contact us at adelphic@sparkpr.com.

 

 

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