Skip to content

Data Lakes White Paper

Demystifying Data lakes

APRIL 2021   ■   WHITE PAPERS

Demystifying Data Lakes - Featured Image

By 2025, it is estimated that the digital universe will create 463 exabytes of data every day, according to the World Economic Forum. Most of it, however, will never be analyzed.

Big data is messy. Only a small fraction of the data that companies have is being utilized, yet at the same time, demand is increasing for ways to maximize data-driven insights. Data lakes, which can ingest and process massive amounts of structured and unstructured data, are helping to solve this challenge – but we've found that confusion remains in the market about just what a data lake is.

Many marketers and publishers still think data lakes are a resurgence of data warehouses or data management platforms (DMPs). In reality, the only trait data lakes share with DMPs and data warehouses is that they store and organize data. Data lakes do much more than that, as you’ll learn in our new guide.

By Reading Demystifying Data Lakes, You’ll:
  • Understand what a data lake is, as well as how data lakes compare to data warehouses and DMPs, and how they’re being used to gain a deeper level of transparency into data
  • Learn how data lakes can help media owners and advertisers create custom reporting tools, enhance content recommendation systems and truly understand their users
  • Know whether a data lake is right for your organization based on your goals, budgets and data expertise

For questions about this guide, contact Viant’s Growth Marketing team at growthmarketing@viantinc.com.

dots

DOWNLOAD THE REPORT

"*" indicates required fields

Programmatic Advertising for the 2024 Election Political White Paper Programmatic Advertising for the 2024 Election Get the Guide The 2024 presidential… Read More
Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences… Reaching the Moveable Middle How CPG Advertisers Can Identify Target Audiences to Drive ROAS MAY… Read More
How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World MARCH 2023   ■… Read More
White Paper: Three Key Areas of Focus for Marketers in 2023 White Paper Three Key Areas of Focus for Marketers In 2023 AUGUST 2022   ■… Read More
Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in… Benchmarks for a Cookieless World Your Cheat Sheet to Compete in the New Open Web… Read More
Targeted Programmatic Advertising for the 2022 Midterm Campaigns Midterm elections historically have lower voter turnout - but 2022 is shaping up to be… Read More
Demystifying Data Lakes Data Lakes White Paper Demystifying Data lakes APRIL 2021   ■   WHITE PAPERS Get… Read More
Measurement Tactics For A Cookieless World: A 4-step Guide To Proving… Measurement Tactics for a Cookieless World A 4-Step Guide to Proving the Value of Your… Read More
Digital Audio Advertising: A 101 Guide Audio Marketing Digital Audio Advertising: A 101 Guide JUNE 2022   ■   WHITE PAPERS… Read More
Behind the Rise of Ecommerce in America Even before the COVID-19 outbreak, consumers were shopping online more than ever before. But a… Read More
Introduction to Digital Out-of-Home Digital out-of-home (DOOH) empowers marketers to reach consumers by the masses with personalized and timely… Read More
TV Viewability in the Age of the Distracted Viewer Today, the vast majority of TV viewers admit to engaging with their companion devices or… Read More
The Definitive Guide to People-Based Advertising Learn About the Benefits of Going People-Based The Definitive Guide to People-Based Advertising WHITE PAPERS… Read More
AN INTRODUCTORY GUIDE TO TV ACR TECHNOLOGY In a very short span of time, the concept of television went from one big… Read More
The Persuadables: How Advertisers Can Use the Principles of Recency and… The Persuadables How Advertisers Can Use the Principles of Recency and Spend Level to Boost… Read More
The Total Economic Impact™ of the Viant DSP — Understanding the… Read More

STAY IN THE LOOP WITH OUR NEWSLETTER

Sign up to get Viant news and announcements delivered straight to your inbox.

Sign up to get Viant news and announcements delivered straight to your inbox.