Opt-Out

Interest-based Advertising and Opt-Out Notice for Consumers

The websites you visit work with online advertising companies to provide you with advertising that is as relevant and useful as possible. Some of the online ads you are served may be based on the content of the web page you’re visiting. Other advertising may be interest-based, which is customized through predictions about your interests generated from data collected over time from your visits to other websites (also known as behavioral advertising).

Viant and its family of companies utilizes cookies, pixels, unique identifiers as well as personal information (as defined in our Privacy Policy) in order to improve our services, serve interest-based ads and to provide content that is more relevant to users. If you would like to opt-out of our use of this data you may do so by clicking the relevant link below and following the instructions.

Digital Advertising Alliance (DAA) Self-Regulatory Program

As a member company participating in the DAA program, Viant adheres to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising (“DAA Principles”).

Advertising Option Icon

The participating trade associations of the DAA have created the Advertising Option Icon, which is a specific symbol intended to enrich the consumer online experience by informing consumers about data collection and use practices.

advertising-option-icon
Participating associations for this program include:

Leadership Community Advocacy Guidance

AAF
ANA
BBB
DMA
IAB
NAI

 

How does it work?

Viant, and other companies that adhere to the DAA Principles, will use the Advertising Option icon on advertisements where data is collected and used for interest-based advertising. The Advertising Option Icon will normally be placed at the top right of each online advertisement and will be labeled with the phrase “Ad Choices.” The icon will link to a disclosure statement regarding the data collection and use practices associated with that ad and an easy-to-use consumer choice option.

Example of Ad Choices
How does interest-based advertising work and what choices do I have?

Learn more at the DAA Self-Regulatory Program website located at www.aboutads.info.

Who placed this ad?

If you clicked on the AdChoices link on an advertisement and it brought you to this web page, we want you to know that Viant served this ad for the advertiser.

Where can I learn more about what information Viant collects and how it is used?

Learn more about the information collected by Viant during advertising by reading Viant’s privacy policy.

How can I opt-out of interest-based advertising from Viant?

We offer an opt-out cookie to block the placement of behavioral advertising cookies on your system for two years from the time you opt-out. You may implement this cookie by clicking here and following the instructions provided.

You may also opt-out of interest-based advertising from Viant and other member companies of the DAA at http://www.aboutads.info/choices/. Or, you may opt-out of interest-based advertising from Viant and other member companies of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/choices/.

How can I opt out of use of my Myspace information for interest-based advertising?

If you are a Myspace user you may click here to exercise choices regarding the use of your Myspace information for advertising purposes. Please note that in order to adjust your profile settings you must first log in to the site.  If you need assistance retrieving your username or password you may click here.