Why now is the time to punch above your weight–and how to do it
For many, there may be an impulse in the midst of economic headwinds to retrench, pull back, and protect what they have. That instinct is understandable, but it may be a mistake.
Read MoreHow In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz
MediaPost talked with Jon Schulz, CMO of advertising software company and omnichannel platform Viant Technology, to discuss these questions and more.
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