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CMO of Viant, Jon Schulz weighs in: “Marketers, advertisers, and media planners face growing pressure to innovate while maintaining strong campaign performance. Artificial intelligence is poised to revolutionize advertising by automating the complex and time-intensive processes of media planning, bidding, and optimization.”

Marketecture meets with Tim and Chris Vanderhook at CES 2025 in this walk-and-talk interview to discuss Viant’s outlook for the new year.

On the AI meets adtech front, Viant’s 3,000 square foot space in the Aria underscored what many are calling the biggest launch in adtech history: using its advanced artificial intelligence, ViantAI, to redefine how digital advertising is being planned and purchased by delivering optimized data-driven campaigns at any scale.

Viant Technology Inc., provider of an AI-driven programmatic ad tool, has formed a strategic partnership with the Association of National Advertisers (ANA).

Jon Schulz, CMO of Viant Technology, notes that “The CTV space is expanding rapidly, with opportunities to shift from basic app-level targeting to more advanced methods like contextual and emotional targeting based on the tone of the content itself”.

This collaboration positions Viant among influential brands and marketers, enhancing its ability to foster growth and innovation within the advertising industry.