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Explore the latest industry news featuring Viant.
MOST RECENT PRESS
Jon Schulz, CMO of Viant Technology, explains how ViantAI is set to redefine programmatic advertising. He notes that AI is poised to deliver a new level of programmatic campaign efficiency – from planning to bidding to measurement and decisioning
The LATimes IWFA panel “Breaking Through Barriers” highlighted marketing leaders like Andrea Bras (Viant Technology), exploring innovative strategies in competitive industries.
Tim Vanderhook, Co-Founder and CEO of Viant, explains the pitfalls of the popular last-click attribution model and instead encourages advertisers to embrace a more nuanced approach to marketing attribution.
“This collaboration accelerates Viant’s strategic partnership with Disney, and further delivers increased value to advertisers,” said Tom Wolfe, Viant’s SVP, Business Development.
Viant (DSP) announced an expanded agreement with Disney Advertising (DIS) focused on making CTV, video, and display inventory addressable and biddable for advertisers.
This new capability leverages Viant’s CTV expertise, extensive reach among independent ad agencies and future-ready, AI-powered solution, to maximize insights with the scale of Disney’s leading streaming footprint, driving up to 20% improvement in addressability.
Latest Press Releases
IRVINE, Calif. Dec. 2, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced that members of its management team are scheduled to present at upcoming investor conferences.
IRVINE, Calif. Nov. 21, 2024 – Viant Technology Inc. (NASDAQ: DSP) today announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers.
IRVINE, Calif., Nov. 19, 2024 — Viant Technology Inc. (NASDAQ: DSP) today announced the launch of its Certified Partner Program, featuring initial collaborations with five premier companies to drive elevated data performance, fidelity and transparency within its Demand-Side Platform (DSP).
IRVINE, Calif., Nov. 12, 2024 – Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its third quarter ended September 30, 2024.
IRVINE, Calif., Nov. 12, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV.
IRVINE, Calif., Oct. 29, 2024 — Viant Technology Inc. (NASDAQ: DSP) today announced an expanded integration with Comscore, which will enable the use of its trusted audience data to train ViantAI, the world’s first fully autonomous media buying platform.