We take the issue of user privacy on the internet very seriously. The following is intended to be a plain English explanation of our practices.
If you are not familiar with terms like cookies, IP addresses and pixels, we suggest that you read about these and other key terms first.
We receive and collect information in order to provide and improve our services, such as to serve ads or provide content that is more relevant to users.
We collect information in a number of ways, including the following:
A. Personal information you give us
B. Information that we collect through your use of our and our affiliates’ services and the internet or that we otherwise receive from our affiliates and third parties
We use the information we collect to improve our services and to deliver a more personalized web experience. This includes providing advertising and content that we believe is more relevant to you and providing more accurate analytics and reporting to our clients and partners.
The information that we collect and receive may be used for purposes including:
C. Public Information
A. To deliver services
In order to facilitate our delivery of advertising, analytics and other services, we may use and/or share the information we collect, including interest-based segments and user interest profiles containing demographic information, location information, gender, age, interest information and information about your computer, device, or group of devices, including your IP address, with our affiliates and third parties, such as our service providers, data processors, business partners and other third parties.
B. With third party clients and partners
Our online advertising services are used by advertisers, websites, applications and other companies providing online or internet connected advertising services. We may share information, including the information described in section III.A. above, with our clients and partners to enable them to deliver or facilitate the delivery of online advertising. We strive to ensure that these parties act in accordance with applicable law and industry standards, but we do not have control over these third parties. When you opt-out of our services, we stop sharing your interest-based data with these third parties. Click here for more information on opting out.
C. To protect or comply with our legal rights and obligations
D. To complete a merger or sale of assets
E. Upon your request
We may also use and/or share your information, including your personal information, upon your request or instruction.
A. Interest-based advertising opt-out
We adhere to the Digital Advertising Alliance (DAA) Principles regarding online behavioral advertising (otherwise known as “interest-based advertising”) (more information here). Accordingly, we offer an “opt-out cookie” to block the placement of our behavioral advertising cookies on your system for two years from the time you opt out. When we detect our opt-out cookie on your browser, we do not serve you with interest-based advertising. However, the opt-out cookie is browser and device specific. Therefore, if you use multiple devices, multiple browsers or have multiple users on a single device, you will need to perform the opt-out operation for each device, browser and user that you want to opt out. If you delete your cookies, change browsers, or use a different device, you will need to opt-out again. Browser settings that block all cookies may prevent this opt-out from operating correctly and certain privacy software may delete the opt-out cookie or cause it to function incorrectly. Furthermore, the opt-out cookie is not effective on devices that do not accept or otherwise support cookies, such as iOS based mobile devices, internet connected televisions and other non-cookie based connected devices and applications.
You may install our opt-out cookie by clicking the button below:
Please note that if you choose to opt-out of interest-based advertising, it does not mean you will no longer receive advertising on the internet. However, it does mean that the display advertising you see will not be behaviorally targeted by us to your interests or preferences, so long as the opt-out cookie remains in place. Further, except for the specific restrictions noted above, our opt-out cookies do not otherwise prevent us from continuing to collect, maintain or use information as described herein.
B. Platform and App-Based Opt-Out
Opting out of behaviorally targeted advertisements associated with PC, mobile, or other digital platform applications (also referred to as “apps”) and internet connected devices, such as iOS or Android based mobile phones, internet connected televisions and other non-cookie based connected device platforms, requires a different process than opting-out of browser-based behavioral targeting. Opting-out in this context requires you to follow the process implemented by the application owner, platform device manufacturer, or third-party advertising network partners that control the placement of ads on the relevant app, device or other platform. . For example, Apple and Google provide settings in the iOS and Android platforms that allow you to opt-out of interest-based advertising on your mobile device which uses such platforms. Opting out on these apps, devices and platforms is a third-party process, and we take no responsibility for the actions or inactions those third parties with respect to their respective opt-out mechanisms, if any. We encourage you to review your options and exercise your choices on such third party apps, devices and platforms. To learn more about opting out on mobile devices, click here.
C. Unsubscribe Opt-Out
D. Other important information and links
Viant is a member of the Network Advertising Initiative (NAI) and adheres to the NAI Codes. The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. For more information, please visit http://www.networkadvertising.org.
We use commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your information. We cannot, however, ensure or warrant the security of any information you transmit to us and you do so at your own risk. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure.
We create non-sensitive health and financial related interest-based segments as part of our services, including general interest-based segments such as “Health::Medical Centers” and “Finance::Insurance,” and custom interest-based segments such as “Health::Dieting::Acai Berry” and “Health::Contact Lens.” However, we recognize that consumers may have differing opinions regarding which data segments are sensitive. Therefore, we encourage you to click here for a list of our general health and financial related interest-based segments. We do not use interest-based segments to determine credit worthiness or for insurance underwriting or employment eligibility purposes.
We are very sensitive to the importance of children’s privacy. Our websites, products, and services are neither developed for, nor directed at, children. We do not knowingly employ or offer services or target advertising towards or collect information from children under the age of 13. Although we make reasonable efforts to ensure that children do not use our services and are not behaviorally targeted (i.e., we do not knowingly provide targeted advertising to partner websites whose audience is comprised of primarily children under the age of 13), we cannot guarantee that your child will not be exposed to advertising provided by us, or that we have not received information related to your child’s online activities. If you believe your child has provided us with personally identifiable information, or registered at one of our websites, please contact us at firstname.lastname@example.org to have the data provided by and associated with your child deleted.
The cookies that store data related to interest-based advertising expire 24 months after the last time that Viant’s ad serving system interacts with your browser or device. We store data collected and received in non-aggregate form, such as IP address and other log-level data, for up to 36 months, unless a longer retention period is required by law or is necessary to comply with regulatory audits, court orders, legal proceedings, or law enforcement requests. We retain aggregated data for longer than 36 months for purposes such as analysis, research, development and improvement of services.
Privacy Officer, Viant
4 Park Plaza, Suite 1500
Irvine, CA 92614
A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.
An embedded script is programming code that is designed to collect information about the way an advertisement displays on a website. The code is temporarily downloaded onto a user’s device from our web server or a third party web server, is active only while you are connected to a particular website, and is deactivated or deleted thereafter.
A user or group of users categorized on the basis of preferences or interests inferred from the data we collect and receive that are used as a basis for displaying advertisements and other content intended to be more relevant and useful to the user or users. Examples include “AUTO::Auto In-Market MASTER,” “TRAVEL::Travel In-Market MASTER” and “SPORTS::Sports Enthusiasts.”
Every computer connected to the internet is assigned a unique number known as an internet protocol (IP) address. Since these numbers are usually assigned in country-based blocks, an IP address can often be used to identify the country, and in many cases a more precise location, from which a computer is connecting to the internet.
This is information that you provide to us that personally identifies you, such as your name, email address, billing address and credit card information.
A pixel, also known as a pixel tag or web beacon, is a small snippet of code embedded in a website. Pixels allow a website to transfer or collect information through a graphic image request. Pixels can be used count site visitations and conversions, gather broad-based user interest data, transmit to and receive information from third parties, deliver, read and write to cookies and for other purposes connected to the provision of advertising, analytics or other services.
Like most websites, our servers automatically record the page requests made when you visit our sites. These “server logs” typically include your web request, IP address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.
A unique identifier is a string of characters that is used to recognize a user’s device, browser or other platform. Unique identifiers may be used in conjunction with or separate from cookies, including on platforms (e.g., certain mobile devices) where cookie technology is not available.
Panel of internet users that agree to anonymous recording of their ad exposure activity as they browse the web and are exposed to video and display advertisements in exchange for free software and services such as browser toolbars, games, and applications that provide information services such as weather, travel, news.
A sophisticated bot that renders webpages as a user would in order to analyze the page content and how ads deliver to users on a given webpage.