Vertical Solutions

Reach consumers online based on actual offline activity

With Viant’s vertical audience targeting solutions, leverage our people-based platform, complete with 1.2 billion registered users, to deterministically target consumers based on actual offline activity through direct integrations with consumer databases, including Nielsen Catalina Solutions, Experian, Neustar, and Rentrak.

Vertical Solutions


Target retail customers across devices with a people-based approach by leveraging actual retail transaction data provided by a leading financial services company.


Connect offline CPG purchases directly to consumers’ online behavior by leveraging universal product code (UPC) loyalty card data provided by Nielsen Catalina Solutions.


Reach auto owners through a people-based approach with Viant's direct partnership with Urban Science's dealer management data and access to DMV registration data.


Match second-by-second household TV viewing data to Viant’s Identity Management Platform to reach TV audiences online across devices.


Viant’s direct integration with Experian allows marketers in the financial industry to deliver personalized brand messaging to custom-built audiences.


Reach 191 million registered U.S. voters across all 50 states online based on their offline political behaviors, including TV viewing habits.


With access to 80% of all credit and debit card transactions in the U.S., restaurant brands can develop strategies to drive new business and nurture loyal customers.


Deterministically reach travelers across all of their connected devices by leveraging data from airlines, hotels, gas stations, and more.

Life Events

Deliver personally relevant brand messaging during key life events, like the birth of a child, recent moves, marriages, and more.

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Viant has a team of professionals available to support implementation and integration to ensure full capabilities are leveraged from day one.

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