Vertical Solutions

B2B

Target Professionals and Organizations

Powered by industry-leading data, Viant® gives B2B advertisers the ability to target professionals within a company based on job title or function, business firmographics or technographic details.

Viant’s® Advertising Cloud allows marketers to leverage existing B2B segments or build custom audiences, and also features onboarding capabilities to accommodate account-based marketing (ABM) strategies.

Key Benefits of Viant B2B

Account Based Marketing (ABM)

Influence and reach key decision makers within strategic target accounts by using our in-platform onboarding or strategic B2B data partner integrations

Audience Insights

Leverage data insights on key decision-makers to ensure your message resonates on both a professional and personal level

Holistic Measurement

Close the loop by linking conversions to your media efforts. Use Viant’s Multi-Touch Attribution suite to understand the impact your campaign had on driving lead generation efforts.

B2B Resources

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Viant has a team of professionals available to support implementation and integration to ensure full capabilities are leveraged from day one.

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