The Viant Advertising Cloud marries TV viewership data with people-based insights using Viant’s unique deterministic device graph that links people and their devices with their online and offline behaviors. Marketers are able to leverage Viant’s people-based connections to secure accurate reach and frequency as well as follow a viewer’s complete journey through purchase transaction.
Leverage TV viewership insights using automated content recognition (ACR) or set-top-box (STB) data to target and measure TV audiences digitally across all of their connected devices.
Target light/non-viewers for incremental reach, retarget heavy viewers, and reach TV consumers based on other offline behaviors.
Manage brand safety leveraging PMPs and other premium supply using native, full episode player, or connected TV units.
Close the loop and understand ROI by linking actual offline sales to TV viewership data.
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