Digital Marketing & Advertising Reporting Tools
Viant clients are empowered by a robust cookieless offering of reporting, planning and analytics tools, including Conversions, Foot Traffic, Multi-Touch Attribution (MTA), CTV & Video, Sales & Purchases, Digital Out-of-Home (DOOH) Healthcare, Sustainability and more. Advertisers can also take advantage of custom reporting tools as needed.
CONVERSIONS
With Conversion Lift reports, you can measure both online and offline conversions and optimize your media across Lift & Incrementality, Device, Daypart and Geography.
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CTV & Video
CTV & Video reporting provides campaign insights, including reach and frequency, focused on CTV or Video advertisements playing across any internet-connected device.
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DIGITAL OUT-OF-HOME
Optimize digital out-of-home campaigns with a holistic view and performance insights of your DOOH ad spend.
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FOOT TRAFFIC ATTRIBUTION
Understand the impact of your advertising on driving visits to a physical location.
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MULTI-TOUCH ATTRIBUTION (MTA)
Leveraging online and offline conversions, MTA reporting provides insights into the conversion journey, allowing marketers to optimize budget allocation across channels and devices.
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SALES & PURCHASES
Optimize campaigns based on direct sales and market share data from our integrated partners: Catalina, IRI or NCSolutions.
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BRAND AWARENESS
Gauge the effectiveness of your ad spend with brand lift reporting and consumer surveys.
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AUTO
Auto Advanced Reports provide detailed insights into how campaigns impact automotive sales conversions.
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HEALTHCARE
Viant’s PurpleLab integration offers Direct-to-Consumer Script Lift measurement, providing marketers with real-world aggregated insights and outcomes across the healthcare journeys of patients, providers and payers.
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SUSTAINABILITY
Utilizing Scope3 carbon emissions data, Viant can estimate the carbon footprint of each impression delivered through the Viant DSP.
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CONVERSIONS
Understand the impact of media in driving conversions with conversion lift reporting. By leveraging ghost bids to create a control group, advertisers can see the effect their media has in driving incremental conversions and use this to refine optimization strategies.
CTV & VIDEO
Gain insight into cross-channel campaign performance by examining delivery and conversions against time for mobile, desktop and television with Viant’s DSP cross-channel reporting capabilities. The TV vs Digital report allows advertisers to easily understand total reach for users exposed to TV, digital or both channels as well as an understanding of incremental lift as a result of the digital campaign.
DIGITAL OUT-OF-HOME
Leverage digital out-of-home campaign performance insights to effectively allocate and optimize budgets based on high-performing DOOH boards and venue types.
FOOT TRAFFIC ATTRIBUTION
Foot traffic attribution reporting allows advertisers to leverage Viant’s people-based identity graph with validated location data and analyze how their advertising drives traffic to a point of interest.
MULTI-TOUCH ATTRIBUTION (MTA)
Gain valuable insight into where target audiences are interacting with brands, the impact of touchpoints on channels and devices and the order of steps along the conversion journey. MTA helps advertisers strategically allocate budgets across specific channels and devices to optimize for return on ad spend (ROAS), revenue and conversion rate — all from a single report.
SALES & PURCHASES
Optimize campaigns based on sales reports that analyze the media served to determine who was exposed to your campaign and who purchased your products. Using identity resolution and Viant’s integrated partnerships with Catalina, IRI and NCSolutions, advertisers can have tactic and sub-tactic level reporting throughout a campaign, allowing for in-flight optimization of media. Market share reporting is also available.
BRAND AWARENESS
Viant’s Brand Awareness in-platform reporting includes two reports — Brand Lift and Consumer Surveys.
Brand Lift, powered by Upwave, enables marketers to track brand lift across different campaigns and compare competitor benchmarks. Consumer Surveys provide advertisers the ability to understand the effect omnichannel advertising dollars have on brand awareness through one-question surveys, as well as gauge consumer sentiment on industry or other relevant topics.
AUTO
Gain detailed insights into automotive sales conversions with our Advanced Reporting suite, now enhanced with S&P Global Mobility (Polk Auto Solutions) and Urban Science. Media buyers and traders can optimize campaigns and measure sales lift and ROAS. The suite tracks incremental car sales, analyzes auto segments, and utilizes advanced attribution models to understand the true ROI of their efforts.
HEALTHCARE
Viant’s latest integration with PurpleLab integration offers Direct-to-Consumer Script Lift measurement, providing marketers with real-world aggregated insights and outcomes across the healthcare journeys of patients, providers and payers. PurpleLab is a healthcare and pharma data provider with coverage across more than 50 billion patient claim transactions, 2.3 million healthcare providers and 98% of U.S. payers.
SUSTAINABILITY
Utilizing Scope3 carbon emissions data, Viant can estimate the carbon footprint of each impression delivered through the Viant DSP. Our Sustainability Reporting provides advertisers with comprehensive insights into a wide range of CO2 and gCO2 emissions metrics consolidated into a single report, empowering them with transparency and accountability. Visit the Scope3 Partner Library article to learn more about Scope3 and their data methodology.
LEARN MORE ABOUT ADVANCED REPORTING
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