Artificial Intelligence Advertising Services

Adding Artificial Intelligence to Programmatic Advertising

Artificial Intelligence (AI) is changing the way the world works and how tasks are done. Now, the AI revolution has come to digital advertising. With Viant’s AI-powered tools, advertisers can streamline their planning, execution and measurement to stand out in today’s fast-evolving programmatic landscape.

Image of an abstract cube with a particle burst

Ai Bid Optimizer

Optimizes spend to help lower media costs with the click of a button.*

*Fees included

AI Recommendations

Receive real-time pointed recommendations to optimize campaign performance.

Chat with Data

Get the deep data analysis you’d expect with a data science team — but from a simple chat interface.

AI innovations FAQ

How is AI used in programmatic advertising?

Artificial intelligence plays a crucial role in programmatic advertising by optimizing ad placements and targeting. It utilizes algorithms to analyze vast amounts of data, including user behavior, demographics and browsing history, to predict which ads are most likely to resonate with specific audiences. AI also automates the buying and selling of ad space in real-time auctions, making split-second decisions to bid on impressions that align with advertiser goals. This enables advertisers to reach their target audience more effectively and efficiently, ultimately improving campaign performance and ROI.

What are the benefits of AI in programmatic advertising?

Using artificial intelligence in programmatic advertising offers numerous benefits. Firstly, AI optimizes ad targeting by analyzing large datasets, enabling advertisers to reach their desired audience with precision. It enhances campaign performance by making real-time decisions on bidding and ad placements, maximizing the likelihood of engagement and conversion. Additionally, AI-driven automation reduces manual effort, saving time and resources for advertisers and publishers alike. Overall, AI improves the efficiency and effectiveness of programmatic advertising, leading to better ROI and more successful campaigns.

How can AI make marketing operations more efficient?

Artificial intelligence enhances the efficiency of programmatic advertising by automating various tasks and optimizing campaign performance. AI algorithms analyze vast amounts of data in real-time, allowing for precise audience targeting and personalized ad placements. By automating the bidding process and adjusting strategies on the fly, AI ensures that advertisers can make the most of their budget, maximizing ROI. Furthermore, AI-driven optimization reduces the need for manual intervention, saving time and resources while continuously improving campaign outcomes. This increased efficiency enables advertisers to reach their goals more effectively and drive better results in programmatic advertising campaigns.

How can AI improve personalized experiences?

Artificial intelligence (AI) can significantly enhance programmatic advertising campaigns by making them more personalized. AI algorithms analyze vast amounts of data, including user behavior, demographics, and preferences, to create detailed profiles of individual consumers. This data enables advertisers to tailor their campaigns with precision, delivering relevant ads to the right audience at the right time. AI-powered recommendation engines can suggest personalized content and products based on users' interests, increasing engagement and conversion rates. Moreover, AI enables real-time optimization of ad placements, adjusting bids and targeting parameters to maximize effectiveness. By harnessing AI, programmatic advertising becomes more than just targeting specific demographics; it becomes a dynamic and personalized experience for each consumer, driving better results for advertisers.

How is the effectiveness of AI advertising measured?

The effectiveness of artificial intelligence in programmatic advertising is typically measured through key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA). AI algorithms continuously optimize campaigns to improve these metrics, ensuring that ads reach the right audience at the right time with the right message. Additionally, AI can track engagement metrics like time spent on site or interactions with the ad to gauge user interest and effectiveness. Furthermore, advanced analytics tools can provide insights into audience segmentation, ad creative performance, and campaign attribution, offering a comprehensive view of how AI-driven strategies impact overall advertising goals.

How is AI in advertising different from automated digital advertising?

AI in programmatic advertising goes beyond automated digital advertising by leveraging advanced algorithms to analyze vast amounts of data in real-time, enabling precise audience targeting and personalized ad placements. While both utilize automation, AI-driven programmatic advertising continuously optimizes campaigns based on data insights, adjusting bidding strategies and ad creatives to improve performance and ROI. It involves machine learning techniques to understand user behavior and preferences, making dynamic decisions to maximize advertising effectiveness. In contrast, automated digital advertising typically relies on predefined rules and parameters for ad placements and bidding, lacking the adaptability and sophistication of AI-driven optimization in programmatic advertising.