Industry-Based Omnichannel Advertising Services

Viant’s DSP boasts the most supply integrations of any single platform across every channel, which means you can leverage our true omnichannel DSP and identity resolution capabilities to deterministically connect with consumers based on actual offline activity and reach them where they’re paying attention.

Auto

With consumers doing much of their auto shopping online, Viant’s people-based insights and omnichannel DSP Adelphic allow brands to reach these shoppers with customized strategies at every purchase stage as well as measure their media investment.

Programmatic Advertising Tools for B2B

Viant’s people-based omnichannel DSP Adelphic gives B2B marketers the ability to link offline sales with online behaviors and harness persistent consumer and household identities.

CBD

Constantly shifting laws and advertising policies for CBD and Cannabis make it difficult to execute campaigns. Viant’s omnichannel DSP Adelphic enables marketers flexibility when creating and deploy campaigns to address their compliance concerns.

CPG

For any CPG brand to succeed, they need the ability to link offline sales with online behaviors at scale. It’s more critical than ever to stay ahead of shopping methods and trends.

Education

Viant’s omnichannel DSP Adelphic provides education marketers the right tools to win in this competitive marketplace.

Programmatic Entertainment Advertising Services

Viant’s omnichannel DSP Adelphic empowers entertainment brands to deterministically plan, execute and measure their digital advertising in one unified view.

Gaming

As audiences expand and game content becomes more elaborate, Viant helps brands deterministically reach their target audiences through captivating environments and measure the impact of their digital advertising.

Healthcare Programmatic Advertising Technology

Viant helps healthcare, payer and pharma marketers reach consumers and healthcare providers and measure the impact across all channels and devices with a DSP tapping into industry leading data partners and publishers.

Politics

Engaging voters is more challenging because of viewing fragmentation, cord-cutting and inventory shortages. Viant’s omnichannel DSP Adelphic allows brands to reach voters across brand-safe environments at scale.

QSR

With rapid adoption of digital ordering and delivery services, marketers need Viant’s people-based DSP Adelphic for a holistic view of all advertising efforts to optimize their media investments.

Retail

Ecommerce trends have accelerated the demand for frictionless, personalized experiences. Viant’s omnichannel DSP Adelphic, enables brands to meet consumer expectations and gain a holistic view of all advertising efforts to optimize their media investments.

Travel & Tourism

Whether it’s business or leisure travel, driving or flying to a destination, Viant helps travel and tourism advertisers reach the right audience and measure the effectiveness of their marketing efforts.

Casino & Online Gambling

From the flexibility to target select states to increasing first-time deposits, Viant’s omnichannel DSP Adelphic allows brands to plan, execute and measure their digital campaigns in one unified view.