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Programmatic Advertising Tools for B2B

Viant's people-based omnichannel DSP gives B2B marketers the ability to link offline sales with online behaviors and harness persistent consumer and household identities.

Our Clients

Strategic partnerships with top data providers allows brands to deterministically identify business audiences.

Transunion
dun & bradstreet
experian
Data axle
Peoplefindersdaas
HG insights
Adstra
Analytics IQ
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B2B Omnichannel Advertising Services

B2B data from enterprise and small businesses allow marketers to effectively target decision-makers, execute quality media and truly measure campaign effectiveness.

Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

Depth in Data

Onboard prospect lists or leverage our direct match data partners to target based on firmographics, job types, technographics and location.

Accurate Reach and Frequency

Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

Premium Deals and Inventory

Access omnichannel scale and custom deals across best-in-class programmatic inventory.

Advanced Reporting

Closed-loop measurement enables a holistic view of the consumer journey, from brand awareness to lead gen conversion.

Related Insights

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Looking at Live Sports on CTV in 2025

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Finding the Optimal Path to Efficient Programmatic Advertising 

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The Future of Connected TV Advertising in 2025

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Get Ready to Rumble: Contribution vs. Attribution 

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Supporting Strong Data Quality with the Certified Partner Program

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Decoding Omnichannel Advertising Success: Universal Metrics and KPIs

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Learn More About Viant’s People-Based Advertising Solution for B2B

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Programmatic Advertising for the 2024 Election

In our latest guide, we examine the changes affecting political advertising and uncover the ways advertisers can leverage consumer data to reach the right audiences of voters. We also highlight why people-based advertising helps to provide the future-proof solution for marketers in the 2024 election and beyond.

Image of pages from the white paper Programmatic Advertising for the 2024 Election

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