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Consumer Packaged Goods(CPG) Online Advertising Services

For any CPG brand to succeed, they need the ability to link offline sales with online behaviors at scale. It’s more critical than ever to stay ahead of shopping methods and trends.

Our Clients

Direct integrations with leading loyalty card providers generate purchase-based CPG data at scale.

NCsolutions
Circana
Catalina
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People-Based Advertising for CPG

Household-level data enables CPG and Shopper Marketing brands to deterministically target purchasers, execute quality omnichannel campaigns and measure effectiveness across all channels including CTV in one unified view.

Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

Depth in Data

The Viant Household ID matched with loyalty card purchase data provides deterministic purchase-based targeting at scale.

Accurate Reach and Frequency

Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

Premium Deals and Inventory

Access omnichannel scale and custom deals across best-in-class programmatic inventory.

Advanced Reporting

Campaign conversion feed, sales optimization and market share reporting allow brands to optimize in-flight and post campaign based on actual offline sales.

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Supporting Strong Data Quality with the Certified Partner Program

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Decoding Omnichannel Advertising Success: Universal Metrics and KPIs

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Learn More About Viant’s People-Based Advertising Solution for CPG

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Programmatic Advertising for the 2024 Election

In our latest guide, we examine the changes affecting political advertising and uncover the ways advertisers can leverage consumer data to reach the right audiences of voters. We also highlight why people-based advertising helps to provide the future-proof solution for marketers in the 2024 election and beyond.

Image of pages from the white paper Programmatic Advertising for the 2024 Election

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