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Higher Education Programmatic Advertising Solutions

Viant's omnichannel DSP provides education marketers the right tools to win in this competitive marketplace.

Our Clients

Premium data integrations allow brands to deterministically target prospective students.

experian
neustar
data axle
foursquare
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People-Based Education Marketing Platform

Household-level data enables marketers to deterministically plan, execute and measure campaign effectiveness across all channels including CTV in one unified view.

Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

Depth in Data

Onboard first-party data or leverage premium data integrations to target prospective students.

Accurate Reach and Frequency

Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

Premium Deals and Inventory

Access omnichannel scale and custom deals across best-in-class programmatic inventory.

Advanced Reporting

Closed-loop measurement includes foot traffic attribution, incremental reach and more.

Related Insights

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Finding the Optimal Path to Efficient Programmatic Advertising 

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The Future of Connected TV Advertising in 2025

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Get Ready to Rumble: Contribution vs. Attribution 

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Supporting Strong Data Quality with the Certified Partner Program

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Decoding Omnichannel Advertising Success: Universal Metrics and KPIs

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Learn More About Viant’s People-Based Advertising Solution for Education

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Programmatic Advertising for the 2024 Election

In our latest guide, we examine the changes affecting political advertising and uncover the ways advertisers can leverage consumer data to reach the right audiences of voters. We also highlight why people-based advertising helps to provide the future-proof solution for marketers in the 2024 election and beyond.

Image of pages from the white paper Programmatic Advertising for the 2024 Election

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