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Programmatic Advertising for Gaming

As audiences expand and game content becomes more elaborate, Viant helps brands deterministically reach their target audiences through captivating environments and measure the impact of their digital advertising.

Our Clients

Direct integrations with quality data providers allow marketers to identify gamers through offline and online behavior.

Acxiom
Adstra
AnalyticsIQ
Comscore
Epsilon
Neustar
Statsocial
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People-Based Advertising in the Gaming Industry

Gaming brands leverage Viant’s people-based omnichannel DSP as a holistic solution to reach consumers in relevant and impactful environments and measure their efforts on driving gameplay adoption.

Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

Depth in Data

Leverage streaming data and target gamers cross-device by system, genre and gameplay.

Accurate Reach and Frequency

Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

Premium Deals and Inventory

Access omnichannel scale across publishers with non-disruptive mobile and desktop in-game solutions.

Advanced Reporting

Understand media impact by measuring player adoption, mobile app attribution and know which channel and device pathway provided the best results.

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Decoding Omnichannel Advertising Success: Universal Metrics and KPIs

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Learn More About Viant’s People-Based Advertising Solution for Gaming

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Programmatic Advertising for the 2024 Election

In our latest guide, we examine the changes affecting political advertising and uncover the ways advertisers can leverage consumer data to reach the right audiences of voters. We also highlight why people-based advertising helps to provide the future-proof solution for marketers in the 2024 election and beyond.

Image of pages from the white paper Programmatic Advertising for the 2024 Election

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