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Healthcare Programmatic Advertising Technology

Viant helps healthcare, payer and pharma marketers reach consumers and healthcare providers and measure the impact across all channels and devices with a DSP tapping into industry leading data partners and publishers.

Our Clients

Top brands trust Viant’s cookieless, omnichannel solution to deliver a greater return on ad spend (ROAS).

PurpleLab
IQVIA
MedData Group
Adstra
Symphony Health
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Marketing Options for the Healthcare & Pharma Industries

Viant’s healthcare solution aligns brands with data providers and pharma-approved inventory suppliers to connect with desired audiences.

Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

Depth in Data

Onboard first-party data or leverage direct data partner integrations to reach audiences based on brand category, condition, specialty or other key insights.

Accurate Reach and Frequency

Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

Premium Deals and Inventory

Access omnichannel scale and custom deals across best-in-class brand-safe programmatic inventory.

Advanced Reporting

Measure ad effectiveness on driving consumer prescription lift and physician incremental prescriptions.

Related Insights

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Finding the Optimal Path to Efficient Programmatic Advertising 

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The Future of Connected TV Advertising in 2025

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Get Ready to Rumble: Contribution vs. Attribution 

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Supporting Strong Data Quality with the Certified Partner Program

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Decoding Omnichannel Advertising Success: Universal Metrics and KPIs

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Learn More About Viant’s People-Based Advertising Solution for Healthcare

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Programmatic Advertising for the 2024 Election

In our latest guide, we examine the changes affecting political advertising and uncover the ways advertisers can leverage consumer data to reach the right audiences of voters. We also highlight why people-based advertising helps to provide the future-proof solution for marketers in the 2024 election and beyond.

Image of pages from the white paper Programmatic Advertising for the 2024 Election

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