Skip to content

Retail Online Advertising Solutions

Ecommerce trends have accelerated the demand for frictionless, personalized experiences. Viant's omnichannel DSP, enables brands to meet consumer expectations and gain a holistic view of all advertising efforts to optimize their media investments.

Our Clients

Strategic data partner integrations allow brands to deterministically reach online and offline retail shoppers.

commercesignals
amerilink
safegraph
foursquare
Featured Post Image

Programmatic Advertising for Retail Businesses

With purchase data at the household level, Viant’s patented household ID allows marketers to target and measure based on actual online and offline sales in one unified view.

Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

Depth in Data

Onboard first-party data or leverage direct data partner integrations to message loyalist and in-market shoppers across all their devices.

Accurate Reach and Frequency

Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

Premium Data and Inventory

Access omnichannel scale and custom deals across best-in-class programmatic inventory.

Advanced Reporting

Online and offline closed-loop measurement informs strategic decisions based on actual performance.

Related Insights

Supporting Strong Data Quality with the Certified Partner Program

Read More

Decoding Omnichannel Advertising Success: Universal Metrics and KPIs

Read More

What Happens if the Government Breaks Up Google’s DoubleClick?

Read More

What to Expect from the Upcoming Viant Innovation ’24  

Read More

Expanding Addressability with Direct Access Data Match

Read More

Target Your Ideal Audience with Confidence: Leveraging the Power of Connected TV Advertising

Read More

 The Keys to Building a Successful Agency-Vendor Partnership

Read More

dots

Learn More About Viant’s People-Based Advertising Solution for Retail

"*" indicates required fields

Note: By filling out this form, you agree to the Viant Privacy Policy and to join Viant’s mailing list from which you can unsubscribe at any time.

Programmatic Advertising for the 2024 Election

In our latest guide, we examine the changes affecting political advertising and uncover the ways advertisers can leverage consumer data to reach the right audiences of voters. We also highlight why people-based advertising helps to provide the future-proof solution for marketers in the 2024 election and beyond.

Image of pages from the white paper Programmatic Advertising for the 2024 Election

Download Today

STAY IN THE LOOP WITH OUR NEWSLETTER

Sign up to get Viant news and announcements delivered straight to your inbox.

Sign up to get Viant news and announcements delivered straight to your inbox.