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Retail Online Advertising Solutions

Ecommerce trends have accelerated the demand for frictionless, personalized experiences. Viant's omnichannel DSP, enables brands to meet consumer expectations and gain a holistic view of all advertising efforts to optimize their media investments.

Our Clients

Strategic data partner integrations allow brands to deterministically reach online and offline retail shoppers.

commercesignals
amerilink
safegraph
foursquare
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Programmatic Advertising for Retail Businesses

With purchase data at the household level, Viant’s patented household ID allows marketers to target and measure based on actual online and offline sales in one unified view.

Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

Depth in Data

Onboard first-party data or leverage direct data partner integrations to message loyalist and in-market shoppers across all their devices.

Accurate Reach and Frequency

Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

Premium Data and Inventory

Access omnichannel scale and custom deals across best-in-class programmatic inventory.

Advanced Reporting

Online and offline closed-loop measurement informs strategic decisions based on actual performance.

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Decoding Omnichannel Advertising Success: Universal Metrics and KPIs

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Learn More About Viant’s People-Based Advertising Solution for Retail

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Programmatic Advertising for the 2024 Election

In our latest guide, we examine the changes affecting political advertising and uncover the ways advertisers can leverage consumer data to reach the right audiences of voters. We also highlight why people-based advertising helps to provide the future-proof solution for marketers in the 2024 election and beyond.

Image of pages from the white paper Programmatic Advertising for the 2024 Election

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