Omnichannel Marketing Services

Omnichannel digital marketing is a strategy that uses various digital channels, such as traditional ad channels like Native and Display, as well as emerging (and cookieless) ad channels like Connected TV, Digital Audio, In-Game and more.

A single digital advertising campaign that is executed across Connected TV and Streaming Digital as well as Native, Display and Mobile.

As a demand-side platform (DSP) that does not require third-party cookies to use, Viant offers omnichannel marketing services across traditional channels like Display, Native and Mobile as well as Connected TV (CTV), Streaming Digital Audio, In-Game and more.

Omnichannel marketing allows marketers to reach consumers across any digital advertising channel — from Native and Display to CTV and Streaming Digital Audio.

Visibility, Measurement, Personalization and Optimization.

Multichannel marketing refers to the use of multiple channels, such as email, social media, physical stores and websites, to reach customers and promote products or services. However, in a multichannel approach, each channel operates independently, and there is no integration or coordination between channels.

Omnichannel marketing, on the other hand, also involves the use of multiple channels, but it focuses on creating a seamless and integrated experience for customers across all channels. In an omnichannel approach, all channels are connected, and data is shared between them to provide a consistent and personalized experience for customers. The goal of omnichannel marketing is to create a cohesive and unified marketing experience.