Online Programmatic Video Advertising Platform

What is Video Advertising?

Video digital advertising is a form of online advertising that uses video content to promote a product or service. It can take the form of pre-roll, mid-roll or post-roll ads that play before, during or after a video. Video digital advertising can be an effective way to engage with consumers and drive conversions.

How Does Video Advertising Work?

Video digital advertising works by displaying video ads on digital platforms such as websites, social media and streaming services. Advertisers can target specific audiences based on demographics, interests and behaviors to maximize the impact of their ads. Viewers can engage with these video ads by clicking on them, leading them to the advertiser's website or landing page.

Learn More

What are the Benefits of Video Advertising?

Video digital advertising offers several benefits, including increased engagement, higher brand awareness and improved conversion rates. Video content is more likely to capture and hold viewers' attention, leading to higher engagement levels. Additionally, visual storytelling through videos helps to create a memorable brand image and convey messages effectively, resulting in greater brand awareness and recognition.

Learn More

Online Video Advertising Stats

88%

of Marketers Consider Video an Important Part of Their Advertising Strategy¹

33%

of Online Activity is Video Consumption²

$1.7B

Ad Spend on Video³

Why Should You Choose Viant for Your Video Advertising Solution?

Broadcast your brands’ messages to audiences on premium supply, across all consumer devices through multiple video formats and in brand safe, viewable and fraud-free environments. Video advertising is a highly effective medium for brands to reach their audiences at scale, and to connect with them with Viant’s omnichannel DSP.

PREMIUM SUPPLY

Convey powerful stories in a shorter amount of time with video inventory within Viant's DSP across a suite of trusted media brands like SpotX, FreeWheel and Magnite.

Learn More

HIGH-IMPACT, CROSS-DEVICE FORMATS

Position video advertisements with Viant where they will make the most impact on your target audience across their devices.

Instream ads play either before (pre-roll), during (mid-roll) or after (post-roll) a publisher’s video content
Attain higher viewability rates with captivating embedded videos within online articles and banner ads
Outstream ads autoplay in a large format player when a user navigates to it within an article

Learn More

woman watching video on a smartphone on her sofa

BRAND-SAFE ENVIRONMENTS

Viant’s integrations within our DSP with verification partners like IAS and DV DoubleVerify, solve for viewability, fraud, brand-safety and more. Partners score content for brand safety triggers like adult content and hate speech.

Learn More

Online Video Advertising FAQ

What are some advantages of video ads over other formats?

What are Trends in Video Advertising?

Trends in video advertising include the rise of short-form videos on platforms like TikTok and Instagram Reels, which cater to decreasing attention spans. Interactive video ads that allow viewers to engage directly with the content, such as clickable elements and shoppable videos, are gaining popularity. Additionally, personalized video ads using data-driven insights to tailor content to individual viewer preferences are becoming more prevalent.

What KPIs should be used to measure the success of video advertising?

Key performance indicators (KPIs) for measuring the success of video advertising include view-through rate (VTR), which tracks the percentage of viewers who watch the video to completion, and click-through rate (CTR), which measures how many viewers click on a link or call-to-action. Engagement metrics like likes, shares, comments and overall interaction time provide insight into viewer interest. Conversion rate evaluates the number of viewers who take a desired action, such as making a purchase or subscribing, after watching the video.

What are the Types of Video Ads?