What is Direct Access from Viant?
From non-value add intermediaries and low quality inventory to wasted ad dollars and impressions — not to mention, a growing carbon footprint — today’s crowded supply path has unnecessary costs for digital advertising.
Direct Access, Viant’s innovative supply path optimization program, seeks to overcome these hurdles by bringing buyers and sellers closer through direct inventory and first-party data integration. The result is more responsible and sustainable planning, buying and measurement across today’s media landscape.
How Direct Access drives a more efficient supply path
- Streamlined access to premium inventory at scale
- Pricing efficiency to allow for more working media
- Enhanced data operability for better campaign targeting and results
- Future-ready and privacy-conscious integrations
- Reduced carbon impact
Direct Access - Data Match
Data Match, an extension of Direct Access, provides walled-garden addressability and transparency into how CTV, Streaming Audio and other upper-funnel — and cookieless — ad channels drive audiences down the funnel, power purchase behavior and re-enforce loyalty.
Data Match’s unique integration with our privacy-compliant Shared ID seamlessly connects agencies and advertisers to premium CTV publisher IDs to enhance addressability and leverage relevant first-party audience data. These privacy-minded data matches enable broader target audience reach, better frequency controls and increased measured conversions to improve campaign performance.
