Understanding Cross Channel ROI Across TV, Digital, and Print with the Data Analytics Platform

Viant’s Data Analytics Platform (DAP) helps marketers understand true cross channel campaign effectiveness across digital, print, and TV through a simple user interface showcasing a customer’s path to purchase.

Leveraging deterministic data from set-top boxes as well as automatic content recognition (ACR) technology from Viant’s partnership with major smart TV manufacturers, Viant provides marketers with real-time results to help drive incremental reach & tune-in.