Discover our latest product and thought leadership videos.
Co-founders Tim & Chris Vanderhook introduce Viant – the premier people-based advertising technology company that enables marketers to plan, execute, and measure their digital media investments through an on-demand, cloud-based platform.
Built on a foundation of people instead of cookies, The Viant Advertising Cloud (TM) provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach and accountability into cross device advertising.
As the most advanced deterministic identity management platform, the Viant Identity Management Platform gives marketers access to Viant’s proprietary database of over 1.2 billion registered user profiles, enabling marketers to onboard and build actionable customer lists.
The audience builder tool within the Viant Identity Management Platform allows marketers create unique audience segments based on real people, rather than anonymous cookies.
Viant’s Data Analytics Platform (DAP) helps marketers understand true cross channel campaign effectiveness across digital, print, and TV through a simple user interface showcasing a customer’s path to purchase.
Leveraging deterministic data from set-top boxes as well as automatic content recognition (ACR) technology from Viant’s partnership with major smart TV manufacturers, Viant provides marketers with real-time results to help drive incremental reach & tune-in.