Uncover the latest industry research and learn how our clients are leveraging the Viant Advertising Cloud to reach their target audiences.
Viant partnered with Nielsen in this new research report to uncover key retail insights into the three highest spending consumer segments and how best to reach them.
Viant's research white paper explores the shopping behavior and lifestyle habits of consumers at three top national department stores: Nordstrom, Macy's, and Kohl's.
Viant partnered with Millward Brown to produce a research report examining the shopping and media consumption habits of Hispanic Americans.
Viant's research white paper explores the timely relevance of the "Pareto Principle" within the Department Store, Casual Dining and Quick Service Restaurant verticals.